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商品編號： IN1139 出版日期： 2016/01/25 作者姓名： Parker, Philip;Marion, Pierfitte 商品類別： Entrepreneurship 商品規格： 3p 再版日期： 地域： 產業： Pharmaceuticals 個案年度： -
商品敘述：
This case explores the difficulties involved in commercialising vaccines in low-income settings. The focus is the dengue vaccine, launched at the end of 2015, which was first commercialised in emerging markets. It considers issues of affordability and distribution, higlighting the need for business model innovation in all industries.
涵蓋領域：
Business model innovation;Health care;Health;Global health;Emerging markets
相關資料：
Supplement, (IN1140), 4p, by Philip Parker, Pierfitte Marion;Case Teaching Note, (IN1141), 2p, by Philip Parker, Pierfitte Marion
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